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An incredible speech that Cumberland Little League head coach Dave Belisle delivered to his players following their loss in the Little League World Series last summer is now being featured in a new commercial for Kellogg’s Frosted Flakes titled  “The Kids Of Summer #ShowYourStripes.”

The commercial shows that it’s not all about winning, but about how you Show Your Stripes – your passion, pregame rituals, team spirit, and good sportsmanship.

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