Hasbro Is Giving Mr. Potato Head a Gender-Neutral Name

Don’t call him “mister.” Rhode Island based Hasbro Inc. is dropping “mister” from the Mr. Potato Head brand to make him them gender neutral, the company announced on Thursday.

Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr. from the Mr. Potato Head brand name and logo to promote gender equality and inclusion. In the fall, the new Potato Family Pack “Create Your Potato Head Family” will celebrate the many faces of families allowing kids to imagine and create their own Potato Head family.

The name change will come with a fresh branding look with a whimsical color palette and more inclusive messaging along with new product to appeal to the modern consumer.

When the new brand is unveiled this fall, kids will have a blank slate to create same-sex families or single-parent families.

Mr. Potato Head dolls were first sold in 1952.