So I think it goes without saying that the rollout of the Rhode Island “Cooler & Warmer” branding campaign has been nothing short of an unmitigated disaster and the blow back on social media has been 99% negative.

Just as a reminder, this is what $1-million looks like when you don’t have confidence in your own state and send it to New York City.

Cooler and warmer

But now we find out that a portion of the new Rhode Island “hype” video was shot in ICELAND!!!!

Don’t get me wrong, it’s a well shot video but ICELAND!?!?!?!

 

EDIT: The state REMOVED the video. Move along, nothing to see here!

Another EDIT: We found the video!

Maybe it’s time to get back to the drawing board and use a LOCAL company. It honestly couldn’t be any worse.

PS – Follow Phil Eil on Twitter for the best commentary on this debacle! https://twitter.com/phileil

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